HONORING THE GENERATION
WHO HELPED
BUTTON UP YOUR LIFE?
Nominate someone from an older generation who deserves to be recognized for the life they've built, and the people they've helped along the way.
Grand Prize, one individual
The people who spent a lifetime helping others.
The grandfather who never missed a game. The grandmother whose kitchen always felt like home.
The pops who could fix just about anything. The Grandaddy who taught you how to fish, drive, work hard, or laugh at yourself.
The mother who spent decades taking care of everyone else before herself. The veteran who served quietly and never asked for recognition.
The teacher who stayed late. The neighbor who always showed up. The friend who checked in.
Many of them spent a lifetime helping others. Many never asked for credit. Many would be surprised to learn how much they are still loved and appreciated. Now it's our turn
Tell us about someone from an older generation who has made a lasting impact on your life, your family, or your community.
Share their story.
Tell us why they matter.
The people who spent a lifetime helping others.
1. Tell us their story
Nominate someone from an older generation who has made a lasting impact on your life family or community. Share what makes them special in up to 500 words.
2. We read every word
Over 5 weeks our team reads each and every nomination. Regardless of who is selected, even story becomes part of a larger effort to honor this generation.
3. We celebrate them
One nominee receive a year (12) of MagnaReady shirts and a professionally featured story. 10 finalists are recognized publicly, and each nominee's family hears what they meant to us. *Rules apply.
Grand Prize, one individual
A year of dignity, delivered.
12 MagnaReady shirts, delivered throughout the year
Their story professionally written and featured
A personalized recognition package
Public recognition across MagnaReady channels (with permission)
TEN FINALISTS
Recognized, every one.
One shirt or adaptive product of their choosing
A handwritten note from the MagnaReady team
Recognition on the campain page
A place among 11 stories worth telling
Maura Horton
Founder & Chief Innovation Officer
Why we started this
"When Parkinson's became part of our family's story, I watched simple things become difficult. One of those things was getting dressed."
MagnaReady started because I wanted to preserve independence for someone I loved. Over the years, I realized our customers have something else in common: every order comes with a story. A spouse, a father, a grandfather, a mentor. Someone who spent a lifetime helping others.
This campaign is our opportunity to celebrate them.
THE BUTTON FORWARD PROJECT
Because independence matters at every age. Because some people deserve to hear what they mean to us while they're still here to hear it.